Ramadan tables are known for their warmth, tradition and comforting flavours. This year, Nutella India is adding a playful twist to the festive spread with a collaboration that feels both indulgent and familiar. In its latest campaign, the brand teams up with filmmaker and food enthusiast Farah Khan, who invites viewers into her kitchen to recreate a beloved Iftar dessert with a modern spin Kunafa with Nutella.
Titled “Iftar Tastes Better with Nutella,” the film captures Farah in her element, cooking alongside her longtime cook Dilip. Known for her love of home-style food and spontaneous kitchen experiments, Farah approaches the classic Middle Eastern dessert with her signature charm and humour.
In the video, the traditional Kunafa gets a decadent upgrade. The dessert’s golden, crisp strands are fried to perfection before being filled with the rich, creamy spread of Nutella. The result is a dessert that balances nostalgia with indulgence crunchy on the outside, soft and chocolatey at the centre. The dish is finished with fragrant sugar syrup, crushed pistachios and delicate garnishes, turning it into a visually tempting centrepiece perfect for the Iftar table.
The campaign also encourages audiences to try the dessert at home. Families celebrating Ramadan are invited to recreate the recipe and share their own festive creations online using the hashtag #nutellarecipe, turning kitchens across the country into spaces of creativity and celebration.
Link to the campaign:
Speaking about the campaign, Zoher Kapuswala, Marketing Head, Ferrero India, said, “Ramadan is a beautiful time of togetherness, celebration of meaningful rituals and shared moments at the Iftar table. We believe that food has the power to bring people closer and create lasting memories. Through this collaboration with Farah, we wanted to honour tradition while inspiring families to add their own personal touch to festive favorites. Sometimes, a simple twist can make familiar moments feel even more special.”
