Selected has announced actor Arjun Rampal as the face of its new Spring Summer 2026 campaign. The brand shared the update as it unveiled the latest seasonal collection featuring the actor as the central face of the campaign.
This partnership brings together modern design, thoughtful craftsmanship, and a personal style that feels natural and timeless. Through this association, the brand aims to show that dressing well can be simple, effortless, and refined in everyday life.
As per the brand, they draw strong inspiration from its Scandinavian heritage, reflected in clean, minimal designs crafted with high quality materials. The brand focuses on creating pieces that feel contemporary yet remain timeless for years. Guided by its philosophy of The Art of Choosing Well, Selected places careful attention on how every garment is designed, constructed, and experienced when worn.
According to the brand, the new Spring Summer collection features premium linen pieces designed for warm weather. The range comes in soft, calming tones such as muted neutrals, gentle greens, and understated monochromes. Each piece is crafted for durability and versatility, allowing it to be styled in multiple ways while remaining a timeless staple in the wardrobe.
The brand states that Rampal reflects its refined modern aesthetic in a way that feels natural and effortless. His quiet confidence and thoughtful sense of style align with the label’s belief that true elegance comes from timeless, well chosen pieces. The campaign follows the same approach, where attention to detail and carefully selected garments shape the overall narrative.
Link to the campaign:
Speaking about the partnership, Sumit Dhingra, CEO of Bestseller India, said, “At Selected, we believe true style is instinctive and timeless. We focus on contemporary design and thoughtful craftsmanship, and Arjun Rampal reflects this philosophy authentically.”
“His presence strengthens our commitment to creating clothing that feels relevant today and remains essential tomorrow. This collaboration reinforces Selected’s connection with consumers who are increasingly choosing depth over trends as they build their wardrobe.” he added.
Arjun Rampal, said, “Style, for me, is very relative and individualistic. I like to keep it simple and Selected reflects that through modern design, refined minimalism, and an effortless approach to dressing. This partnership felt instinctive, and I’m excited to represent a brand that values precision, quality, and timelessness for men who dress for comfort.”
