Aviva India has announced the appointment of Harshit Agrawal as its Head of Marketing, strengthening the company’s leadership team as it continues to focus on brand transformation and customer-centric growth.
Agrawal brings over 16 years of experience across marketing, brand strategy and digital transformation, particularly within the financial services and advertising sectors. In his new role, he will lead Aviva India’s marketing function, focusing on strengthening the company’s brand positioning, enhancing customer engagement and driving innovative marketing initiatives aligned with its long-term strategic priorities.
Before joining Aviva India, Agrawal held key leadership roles at Clix Capital and Muthoot Blue Group, where he led initiatives aimed at improving brand visibility, accelerating digital adoption and enhancing customer engagement.
Earlier in his career, he worked with leading advertising and digital marketing firms such as BC Web Wise and Dentsu Webchutney, contributing to integrated marketing strategies and brand growth across multiple organisations.
Commenting on the appointment, Asit Rath, MD & CEO said, “At Aviva, we are on a journey of transformation, building a progressive, customer-first brand that moves beyond conventional marketing. Harshit’s contribution will be instrumental in elevating our marketing capabilities, and strengthening our position as a future-ready organization.”
Sharing his thoughts on joining the company, Harshit Agrawal, Head of Marketing, Aviva India, said, “Aviva has always stood out as a progressive organisation, constantly evolving with new innovations and a forward-looking strategy. It truly inspires me to build on this momentum, moving beyond traditional approaches to create campaigns that resonate with customers, elevate the brand, and reflect Aviva’s shift from protection to prevention. I look forward to shaping an impactful marketing narrative that drives trust, engagement, and sustainable growth.”
