Kenstar has launched a new video campaign featuring actors Rajkummar Rao and Patralekha to showcase its latest range of 5-Star BEE rated air coolers, which the company says is an India-first offering in the category.
The campaign aims to highlight Kenstar’s focus on energy-efficient cooling solutions, combined with an industry-leading five-year warranty, promising improved cooling performance, electricity savings and long-term reliability for consumers.
The video campaign leverages the strong brand association of Rajkummar Rao and Patralekha to communicate Kenstar’s promise of efficient and dependable cooling solutions for Indian households.
According to the company, the campaign seeks to reinforce Kenstar’s positioning as a trusted home appliance brand while highlighting the benefits of energy-efficient cooling technology and durable product design.
Link to the campaign:
Rajkummar Rao, Brand Ambassador – Kenstar, said, “Kenstar has always stood for reliability and meaningful innovation. This range is not just a campaign, it’s a promise that genuinely benefits Indian families through energy efficiency and long-term dependability.”
Patralekha, Brand Ambassador – Kenstar, added, “What I truly value about Kenstar is the trust it has built over the years. Their products reflect what today’s consumer looks for—performance, responsibility, and peace of mind.”
Sunil Jain, CEO – Kenstar, said, “At Kenstar, innovation is about enhancing everyday living. Through this campaign, we are reinforcing our commitment to delivering best-in-class efficiency, durability, and sustainable cooling solutions for Indian homes.”
Santosh Bhamre, COO – Kenstar, said, “With this campaign, we are strengthening consumer awareness around energy-efficient cooling. The new range is widely available across e-commerce platforms, quick commerce, D2C channels, and offline retail outlets, ensuring easy access for consumers across India.”
Kenstar’s new 5-Star rated air coolers are supported by the company’s extensive service infrastructure, which includes more than 560 service centres, 29 branches and 18 warehouses across India, ensuring widespread accessibility and after-sales support for customers.
