JUST IN TIME has announced Ayushmann Khurrana as its new brand ambassador, marking the partnership alongside the launch of its flagship boutique in Connaught Place, New Delhi.
The announcement was made during an exclusive event that brought together media, influencers and industry partners to celebrate the brand’s latest expansion milestone.
The newly opened boutique spans over 3,000 square feet across two levels, making it one of the largest retail formats for JUST IN TIME. Designed as an immersive retail destination, the store features dedicated brand zones and a contemporary layout aimed at enhancing the watch discovery experience for customers.
Ayushmann Khurrana officially inaugurated the flagship boutique alongside Raju Chheda, Founder and Managing Director of JUST IN TIME, and Ronak Shah, CEO of JUST IN TIME, marking the beginning of a new growth phase for the brand in North India.
Speaking about the partnership, Raju Chheda, Founder and Managing Director of JUST IN TIME, said, “We are proud to welcome Ayushmann Khurrana to the JUST IN TIME family. He represents credibility, individuality and a modern Indian voice that resonates with audiences across the country. As we continue expanding into key markets like Delhi, this partnership reflects our commitment to building a brand that customers trust for quality timepieces and authentic service.”
The brand views Delhi as a key strategic market as it continues expanding its retail footprint across major Indian cities. Ronak Shah, CEO of JUST IN TIME, added: “The launch of our Connaught Place flagship is an important step in our national growth journey. Delhi is a key market for us, and this boutique reflects the scale and retail experience we want to bring to customers across India. With Ayushmann joining us as Brand Ambassador, we look forward to strengthening the brand’s connect with a new generation of watch buyers.”
Sharing his thoughts on the collaboration, Ayushmann Khurrana said: “Watches are deeply personal. They reflect time, identity and moments that matter. JUST IN TIME has built a reputation for trust and authenticity, and I’m excited to be part of a brand that continues to shape how people discover and experience watches in India.”
