Elon Musk has announced a major overhaul of the AI recommendation algorithm powering X, with the rollout expected to begin next week. The update is set to significantly change how content is ranked, discovered, and consumed on the platform.
According to Musk, the new system will rely more heavily on artificial intelligence to determine what users see on their feeds, replacing older rule-based mechanisms.
The shift is part of a broader transition toward a fully AI-driven feed, potentially powered by X’s in-house AI model, which aims to deliver more personalised and relevant content based on user behaviour and real-time trends.
He also posted this on X:
Major update to the 𝕏 AI recommendation algorithm rolling out next week.
This will be open sourced at the same time.
— Elon Musk (@elonmusk) March 19, 2026
