MARS Cosmetics has partnered with gifting platform IGP to introduce ‘Makeup Bouquets’ as a first-of-its-kind experience in the Indian market. The gift combines beauty products with floral arrangements, aiming to modernise traditional gifting by offering an artistic alternative that blends aesthetics with practical beauty essentials.
The collection features a range of ‘Makeup Bouquets’ and ‘Floral Boxes’ that integrate MARS beauty products such as lipsticks, blushes, and mascaras directly into floral designs. The collaboration is being promoted through an influencer-led campaign where creators share personal stories about milestones and the emotional value of thoughtful gestures.
Currently, these Makeup Bouquets are available exclusively on the IGP platform. The service is being rolled out across Delhi NCR and Mumbai, catering to a wide variety of occasions from birthdays to celebrations of personal achievements.
Talking about the collaboration, Tanya Rashi, Marketing Manager of MARS Cosmetics, said, “At MARS Cosmetics, we believe beauty is a personal experience that brings joy. We are excited to collaborate with IGP and create a gifting experience that is beyond conventional.”
“We believe that a gifting experience should be a combination of creativity, emotions, and individuality. Makeup Bouquets is a representation of our vision, and we aim to provide consumers with a unique gifting experience.” she added.
Tarun Joshi, Founder & CEO, IGP said, “Women’s Day is about recognising the impact women create every day through leadership, creativity, care, and resilience. At IGP, we see gifting as a powerful way to turn that recognition into a meaningful gesture. Our collaboration with MARS Cosmetics reflects this idea of bringing together thoughtful gifting and beauty to create something special for the occasion, encouraging people to celebrate the women in their lives with appreciation that feels genuine and well-deserved.”
