Blissclub has launched its latest campaign, ‘Move Like A Maharani’, centred on the idea of movement, confidence and presence. The campaign also introduces three new collections, EverFlow, Blissentials and Korean Pants, designed for different moments of a woman’s day with a focus on performance fabrics.
The campaign draws from a commonly used phrase, ‘Don’t act like such a maharani,’ and reinterprets it as a symbol of confidence, encouraging women to take space and move on their own terms, while following a modern Indian woman across work, travel and personal moments to highlight continuity in confidence and the idea that how one moves influences how one feels.
The product launch includes EverFlow, designed for fluid movement and structure. Blissentials includes everyday basics such as in-built bra tops and tanks aimed at ease and versatility. Korean pants are made with CloudSoft Float fabric. The Move Like A Maharani campaign film is currently live across digital platforms.
Minu Margeret – Founder, CEO, Blissclub shared, “Move Like A Maharani comes from a phrase many of us have heard growing up, often used to make women feel like they were asking for too much or taking up too much space. With this campaign, we wanted to flip that thought and turn it into something powerful and relatable. This campaign and our new collections are a reminder that movement and power isn’t reserved for special occasions-it’s a way to keep moving through every single day, unapologetically and fully.”
