Off-White has officially entered the Indian market with the launch of its first flagship store at the upper ground floor of Phoenix Mall of Asia. The debut marks a significant milestone for the brand’s global expansion and signals its intent to tap into India’s growing appetite for luxury streetwear.
The launch was further amplified by the presence of Vivian Divine, whose personal style and cultural influence align closely with Off-White’s design ethos that blends music, identity, and fashion.
Founded by Virgil Abloh, Off-White has built a global reputation for blurring the boundaries between fashion, art, music, and architecture. The brand has become a staple across celebrity wardrobes and street style globally, recognised for its distinctive industrial motifs, conceptual graphics, and design language rooted in youth culture.
Commenting on the launch event, Vivian Divine said, “Off-White has always stood at the intersection of fashion and culture, which is something I connect strongly with through my music as well. It represents individuality and self-expression, and I’m excited to see that energy come to India at a time when the culture here is evolving so rapidly.”
Speaking on the India launch, Abhinav Kumar, Co-Founder of Brand Concepts Limited, said, “Off-White represents a new-age luxury one that is rooted in culture, creativity, and self-expression. India is at an exciting inflexion point, and we see a strong synergy between the brand’s global ethos and the mindset of the Indian consumer today.”
