Hero FinCorp has launched a new campaign during the Indian T20 League ‘Nariyal Phodo, Sar Kyun?’, as part of its association with Delhi Capitals, where it continues as the title partner for the third consecutive year. According to the company, the campaign uses the reach of the cricket league to promote its digital lending services and expand its customer base across India.
The campaign highlights the use of AI to simplify the loan process, addressing the delays and complexity often associated with traditional borrowing. It presents the company’s digital lending tools as a faster option and covers categories such as business loans, home loans, car loans, loan against property, and two wheeler loans.
The film shows a simple, everyday situation where consumers deal with complicated loan processes, before shifting to a simpler option through Hero FinCorp’s AI based services. The platform includes features like auto form filling and faster processing, aimed at making access to credit quicker and easier.
Link to the campaign:
Speaking on the campaign, Abhimanyu Munjal, MD & CEO of Hero FinCorp, said, “At Hero FinCorp, our focus has always been on making finance more accessible and intuitive. With our AI-enabled approach, we are simplifying the borrowing experience in a more seamless and customer-centric manner.”
“Our continued partnership with Delhi Capitals allows us to connect with millions of consumers and reinforce a clear message—access to capital can now be fast, seamless, and stress-free. With this campaign, we aim to enable customers to move forward with confidence, backed by technology-driven financial solutions.” he added.
