Samsung has announced a global collaboration with 20th Century Studios for the upcoming release of The Devil Wears Prada 2, building a marketing campaign around its latest flagship device, the Samsung Galaxy S26 Ultra.
The collaboration includes a custom film set within the movie’s universe, featuring actor Helen J. Shen in her role as ‘Jin’. The narrative showcases how the Galaxy S26 Ultra’s features, particularly Circle to Search with Google can be used in high-pressure situations, aligning the product with the fast-paced, high-stakes fashion world portrayed in the film.
As part of the campaign rollout, Samsung also introduced the first-ever Runway Cam #withGalaxy at the film’s global premiere. The activation positioned the Galaxy S26 Ultra as a professional-grade camera tool, capturing red carpet moments with cinematic quality and social-ready output.
The premiere saw appearances from celebrities including Heidi Klum, Paige DeSorbo, Hannah Berner, Winnie Harlow, and Helen Shen, all participating in the Galaxy-powered photo experience. Influencer Haley Kalil also took part, creating content around the device’s features.
Beyond the premiere, Samsung and Google have co-created a series of content pieces set within The Devil Wears Prada 2 universe, highlighting how tools like Circle to Search can assist users in real-time decision-making scenarios.
Haley Kalil said “I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra. Seeing those worlds collide here on the red carpet and sharing all my favorite Galaxy S26 series features with a community who also loves this movie has just been the best experience.”
