Fixderma, a dermatologist prescribed skincare brand has unveiled its latest television commercial Fixderma has released a new TVC aimed at younger audiences, focusing on a simple message that sunscreen should be used regularly, not just outdoors but even during indoor routines.
The film features four Gen Z characters going through everyday moments, using a music-led format to present sunscreen as a basic part of daily skincare rather than an occasional step. This builds on earlier partnerships with shows like Splitsvilla and events such as the IPL, as the brand continues to focus on staying relevant within youth-focused media environments.
The campaign is based on the idea that while awareness around sun protection is increasing, actual usage among younger consumers is still inconsistent. The communication aims to make SPF use feel routine across different situations, whether at home, work or while travelling.
The campaign will run across television, OTT platforms and YouTube. As part of its broader push towards younger audiences, the brand is also associated with Battleground S2 on Amazon MX Player, placing it within content that is already popular with this segment.
Link to the campaign
Speaking on the campaign, Shaily Mehrotra, CEO & Co-Founder, Fixderma, said, “With this TVC, we’ve taken a fresh and engaging approach to reinforce an important skincare habit. Gen Z consumes content very differently today, and our strategy reflects that shift,meeting them on platforms they love, in formats they enjoy, while delivering a message that is both memorable and meaningful.”
Anurag Mehrotra, Chairman at Fixderma, said, “The intent was to make the communication feel real and unforced. Instead of telling consumers what to do, we wanted to show them how SPF already fits into their lives. The storytelling is simple, but the behavior it promotes is critical.”
