There’s something quietly poetic about Fevicol’s ‘Kursi Pe Nazar’. Not just because it is clever, or funny, or culturally sharp but because it carries the weight of being the last script by Piyush Pandey. And in true Pandey fashion, it doesn’t announce itself loudly. It simply unfolds, until it leaves you smiling, thinking, and a little nostalgic.
Set against a familiar Indian backdrop, the film revolves around something deceptively ordinary, a chair. But in India, a “kursi” is never just a chair. It is authority, aspiration, insecurity, and control all rolled into one. And this is where the genius lies: the ad doesn’t explain this truth, it simply shows it.
What elevates the film is its use of music not as background, but as narrative. The lyrics almost feel like a folk observation, echoing the quiet politics of everyday life. There’s a rhythm to the storytelling, where the song carries the weight of meaning, gently mocking yet deeply relatable.
It’s playful, but never loud. Observational, but never judgmental. This is classic Pandey where the music doesn’t decorate the story, it becomes the story.
There are no “actors” here, only people you recognise instantly. The man guarding the chair. The others circling it. The subtle glances, the micro-expressions, the body language, everything feels lifted straight out of real life.
What’s interesting is how seamlessly Fevicol integrates itself into this world. The product isn’t forced into the narrative. The chair doesn’t move. It can’t move. And in that stillness lies the brand truth.
Fevicol has always stood for strength, for permanence, for things that don’t give way. Here, that functional promise transforms into something metaphorical, the idea of holding on, of staying stuck, of not letting go of power.
If you’ve grown up watching Fevicol ads, you know they’ve always been rooted in hyper-local insights with universal resonance. From overcrowded buses to unbreakable bonds, the brand has consistently found humour in the everyday. ‘Kursi Pe Nazar’ feels like a return to that core.
And perhaps that’s what makes it even more special as Piyush Pandey’s final script, it carries the same DNA that defined his most iconic work. The belief that great advertising doesn’t need to be complicated, it just needs to be true.
