Goibibo is back with a new digital campaign, this time leaning fully into comedy. The films bring together Sunil Grover and Kiku Sharda along with brand ambassador Rishabh Pant in a set of character-driven sketches.
Grover and Sharda take the lead, slipping into familiar, slightly exaggerated personalities and getting into chaotic back-and-forth situations. The humour builds through their banter, pushing things to an absurd level. Just when it peaks, Pant steps in with a calm, no-nonsense presence, delivering the line, ‘Aise Baat Nai Banti, Badhiya Deals ke liye Goibibo pe Dealpanti’.
The campaign is created by Restless@MagicCircle and produced by Petromax India Films. According to Executive Creative Director Shray Chawla, the idea was to keep the humour simple and relatable, letting the performances feel natural while using Pant’s entry to tie everything back to the brand’s offering.
Raj Rishi Singh, Chief Marketing Officer (CMO) at Goibibo, said, “Our audience lives on the internet, and so does our sense of humour. With Sunil, Kiku and Rishabh in the mix, we wanted to create something playful, topical, and unmistakably Goibibo. At its heart, the promise is the same one our users know us for: amazing deals, delivered with a smile.”
Rishabh Pant, brand ambassador of Goibibo, said, “It’s always fun being part of a Goibibo campaign, and this one was an absolute laughter riot with Sunil paaji and Kiku bhai on set. It’s a fun concept and I think the audience will love it. Only Goibibo could pull off a deals moment like this. That’s Dealpanti at its best.”
