Mothercare, one of the world’s most recognised names in parenting and childcare, has announced its collaboration with actor Yami Gautam Dhar for its latest personal care campaign titled ‘You Do Mom Your Way’. The partnership brings together the brand’s positioning around trust and care with Yami’s identity as a new mother navigating early motherhood.
As the face of the campaign, Yami Gautam Dhar represents a modern, mindful mother who relies on instinct and personal choice while raising her child. The association aims to reflect Mothercare’s philosophy of supporting parents through safe, reliable, and thoughtfully developed personal care essentials.
The campaign is built around a series of brand films featuring Yami, which depict her journey through early motherhood. These films highlight everyday moments that are often small in scale but significant in emotion showing the realities of parenting with sensitivity, intuition, and confidence. The content also brings attention to Mothercare’s personal care range, which is designed to be gentle, effective, and dermatologist-tested for both mothers and babies.
Through this campaign, Mothercare reinforces its focus on celebrating the individuality of every mother’s journey, while continuing to expand its presence in the personal care category. The initiative positions the brand as a supportive companion for parents, offering products that align with both emotional and practical needs.
Speaking about the collaboration, Yami Gautam Dhar shares, “Mothercare is one of the most trusted brands when it comes to, quite literally, mother care. When you get an opportunity to partner with a brand that builds on the same values you believe in, authenticity, comfort, and reliability, it feels like a natural fit. ‘You Do Mom Your Way’ is a thought I deeply connect with because it mirrors how I was raised and how I wish to raise my child, guided by instinct and love.”
The ‘You Do Mom Your Way’ campaign ultimately centres on the idea that there is no single way to parent, but rather many personal journeys shaped by instinct, care, and lived experience.
