CLEAR Premium Water has launched a new TVC ‘Pani Ho To Clear’ featuring Hrithik Roshan that highlights concerns around duplicate and unbranded bottled water products in India. Using humour and nostalgic cultural references, the advertisement focuses on consumer trust and authenticity within the packaged drinking water category.
Hrithik Roshan, Brand Ambassador, CLEAR Premium Water, said, “Over the last three years, I’ve been witness to Clear’s commitment to quality. I admire their authenticity and drive to deliver safe drinking water to their consumers. I’m happy to be a part of their campaign that puts customer safety at the forefront.”
Nayan Shah, Founder & CEO, CLEAR Premium Water, said, “This campaign is not about winning against competition, it’s about standing up for the consumer. In a space where imitation can blur perception, our responsibility is to restore clarity, reinforce trust, and remind people that when it comes to water, authenticity isn’t a choice, it’s a necessity.”
