South Korean food company Nongshim. has launched its new premium noodle product, ‘Shin Ramyun Kimchi Stir Fry’, in India at an event held at The Westin Gurgaon. The launch is part of Nongshim’s broader expansion strategy for the Indian market as the company looks to strengthen its international presence amid slowing growth in South Korea’s domestic instant noodle segment.
The new product combines the spicy flavour of Shin Ramyun with stir fried kimchi flavours aimed at consumers seeking stronger and globally inspired taste profiles. The company said the product is targeted at younger consumers, particularly Gen Z and millennials, who are increasingly experimenting with international food trends and Korean cuisine.
The India launch aligns with Nongshim’s recently announced “Global Agility & Growth” business strategy, which places international expansion at the centre of its long term growth plans. The company reported an annual global turnover of around KRW 3.5 trillion and has set a target to reach KRW 7.3 trillion in annual revenue by 2030 through overseas expansion.
Nongshim products are currently exported to more than 100 countries, while its flagship Shin Ramyun brand is available across more than 200 countries and regions globally. The company is also focusing heavily on quick commerce for its India rollout. Along with its Indian distribution partner Rama Vision Limited, Nongshim is launching the new Shin Ramyun Kimchi Stir Fry on platforms including Blinkit alongside its existing ramen and snack portfolio.
The move comes as India’s instant noodle market continues to grow, with consumers increasingly looking for international flavours and ready to eat food options through online and instant delivery platforms.
Speaking on the launch, Jo Yong-chul, President & CEO, Nongshim, said, “India is one of the most exciting markets for Nongshim globally, driven by growing consumer interest in Korean food and evolving consumption patterns. Through the launch of Shin Ramyun Kimchi Stir Fry and our availability on Blinkit, we aim to make authentic Korean flavours more accessible to Indian consumers while strengthening our long-term presence in the country. China may be the biggest market right now, but in terms of market share growth, India is poised to become the No. 1 market within the next five years.”
Arhant Jain, Director – Marketing, Rama Vision, said, “Indian consumers today are highly influenced by global food trends and digital culture, especially among younger audiences. Shin RamyunKimchi Stir Fry offers a distinctive Korean food experience that combines authenticity, flavour, and convenience elements that strongly resonate with today’s evolving consumer preferences.”
