STRCH has partnered with Warner Bros. to introduce the STRCH & WB Collection, a limited-edition activewear drop that brings together performance-focused design and globally recognised entertainment franchises. Positioned as the brand’s most expansive collaboration so far, the collection reflects a growing trend of fashion labels leveraging pop culture IP to deepen consumer engagement.
The collection features officially licensed apparel inspired by characters such as Superman, Batman, Wonder Woman, Powerpuff Girls and Looney Tunes. Designed for both men and women, the range integrates character-led themes with STRCH’s core emphasis on functionality, positioning the apparel as both performance gear and self-expression.
Built around the concept of ‘Built From Heroes’, the collection draws from the traits associated with these characters, including resilience, strength and adaptability, translating them into design elements suited for contemporary fitness and lifestyle routines. The approach aligns with a broader shift in activewear, where identity and storytelling are increasingly influencing purchase decisions alongside utility.
From a product standpoint, the collection incorporates technical features such as four-way stretch fabrics, moisture-wicking capabilities and anti-odour treatments. These are complemented by design details including tonal embroidery, embossed accents and co-branded elements that balance visual appeal with performance requirements.
The launch is being supported through a digital-first marketing strategy, with creator-led amplification across social platforms. Actor Avneet Kaur is part of the campaign, reflecting the brand’s focus on reaching Gen Z and millennial consumers through culturally relevant voices and platform-native content.
Commenting on the launch, Prithvi Bhagat, Founder, STRCH Activewear shared, “This collaboration felt personal from the very beginning because these are characters many of us grew up admiring. They shaped how we thought about confidence, resilience, and pushing beyond limits long before fitness became part of our lives.”
He further added, “With the STRCH & Warner Bros. collection, we wanted to create something that felt true to both worlds, premium activewear built for performance, but with an emotional connection people instantly recognise. For us, it’s not about nostalgia alone. It’s about wearing something that reminds you of the mindset and energy you want to carry into everyday life.”
