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Oakley Unveils Athlete Led Players Collection Campaign Featuring Jaylen Brown & Kylian Mbappé

Oakley’s latest Players Collection brings signature eyewear designs from Jaylen Brown and Kylian Mbappé, blending sport, style and personal storytelling. The new releases feature Prizm lenses, durable O Matter frames and athlete inspired details that reflect individuality, performance and off field identity.

BrandBeats Desk by BrandBeats Desk
May 27, 2026
in AdWorks
Reading Time: 2 mins read
Oakley Unveils Athlete Led Players Collection Campaign Featuring Jaylen Brown & Kylian Mbappé

Oakley has expanded its Players Collection with new signature eyewear releases co created with Team Oakley athletes Jaylen Brown and Kylian Mbappé. The collection focuses on athletes who are shaping sports culture both on and off the field through personal style, performance, and identity.

The latest chapter of the Players Collection highlights eyewear as part of an athlete’s broader cultural presence, positioning the designs as extensions of individual personality and preparation beyond sport itself.

Jaylen Brown’s signature collection introduces an exclusive cocoa brown colour palette along with his personal logo integrated across key pieces. Part of the Oakley Highland Jaylen Brown Signature Series, the eyewear features Prizm Ruby Lenses designed to provide enhanced coverage and sun protection. The model uses lightweight thermoplastic O Matter™ frames built for durability and long term shape retention. According to the brand, the design draws inspiration from Brown’s off field fashion and personal aesthetic.

The collection also includes the Kylian Mbappé Signature Series Permian eyewear, designed around a bold deep set lens structure paired with Prizm™ Road Lenses. The frame incorporates Mbappé’s logo on the lens, while the coordinates of Bondy, the suburb where he grew up, are etched along the temple as a reference to his background and journey. The design is positioned as an expression of individuality and personal storytelling through sports inspired fashion accessories.

Jaylen Brown said, “For me, everything is connected: performance, creativity, identity, It’s how you prepare, how you think, how you show up.”

Kylian Mbappé said, “Style is a signature. These glasses are more than an accessory – they carry my roots, reflect my journey, and define how I move forward It starts before kick off: the way you arrive, the energy you bring, the presence you carry”

Tags: Jaylen BrownOakley

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