redBus has launched ‘The Red Mango Hunt’, a social media campaign that combines travel and mango season through an interactive digital treasure hunt. Participants are invited to follow Instagram clues, explore locations on Google Maps, and spot hidden Red Mangoes across travel hubs and landmarks across India.
Running during the summer mango season, the campaign asks users to decode daily clues shared on Instagram and identify hidden Red Mangoes within location images on Google Maps. Participants who successfully find all the hidden Red Mangoes will be eligible for travel-related rewards, including travel vouchers and free bus trips.
The Mango Man of India Joins redBus’ Digital Treasure Hunt
The campaign features Padma Shri recipient and mango cultivator Kaleem Ullah Khan, popularly known as the ‘Mango Man of India’. A campaign video filmed at his mango orchard in Malihabad, Uttar Pradesh, highlights his association with mango cultivation and introduces the treasure hunt concept.
According to redBus, the campaign draws on the popularity of the mango season and summer travel by turning familiar transit locations into points of discovery. The initiative is being executed through a series of digital assets, including a teaser film, clue-based posts, tutorial videos, and an AI-generated Red Mango character designed to guide participation.
The campaign is also being extended offline through Red Mango installations at select bus terminals, featuring QR codes that direct users to the digital hunt. In addition, radio contests will run in select cities. The Red Mango Hunt will remain active until 10 June 2026, with users eligible for discounts of up to Rs 300 using the code REDHUNT.
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Pallavi Chopra, Chief Marketing Officer (CMO), redBus, said, “Mangoes hold a special place in India’s cultural memory, and summer travel often carries the same sense of nostalgia, discovery, and joy. To engage with our key audiences – younger travelers – we purposely created a digital-first campaign to ensure it had a wider, pan-India appeal and was in tune with their preferred channels.
