Vogue Eyewear has appointed Kriti Sanon as its new female brand ambassador, joining Shahid Kapoor, who continues his long-standing association with the eyewear brand. The announcement coincides with the launch of Vogue Eyewear Journeys, a new campaign centered on individuality, self-expression, and the evolution of personal style.
As per the brand, Kriti Sanon brings broad appeal across Indian markets and a strong connection with younger, fashion-conscious consumers. Her association with the brand aligns with Vogue Eyewear’s focus on confidence, authenticity, and contemporary fashion.
The campaign explores the idea that personal style evolves over time and reflects an individual’s journey of self-discovery. Through a visual narrative, the protagonists encounter different versions of themselves across various stages of life, highlighting how perspective, identity, and fashion continue to change. The storytelling is supported by the line, “when you meet you, you find you,” which underscores the campaign’s central theme.
Windows serve as a recurring visual element throughout the campaign, symbolizing changing perspectives and transitions between different versions of the self. Eyewear is positioned as a key fashion accessory that complements these moments, reinforcing its role in everyday personal style.
The campaign was conceptualized by Network Advertising and directed by Emmy-nominated filmmaker Suraj Wanvari. Photography for the campaign was led by Prasad Naik. Vogue Eyewear has launched the campaign across digital, social media, print, and out-of-home platforms across India.
Kriti Sanon said, “Vogue Eyewear is on trend, versatile, and resonates perfectly with my personal style. I’m excited to join them for their latest campaign, which explores constant reinvention as we explore new aspects of our own personality. The campaign beautifully captures this journey of self – discovery and how style plays a key role in self-expression.”
Shahid Kapoor said, “What I’ve always appreciated about my journey with Vogue Eyewear is how naturally it aligns with my own sense of style… unforced, evolving, and personal. This campaign captures that spirit. Having Kriti join the brand adds a fresh dynamic; she has a strong, individual point of view that complements it beautifully.”
