Group Mangalam has entered the nutraceuticals and wellness segment with the launch of ‘NEAT Everyday’, a new personal care and wellness brand. Alongside the launch, the company has opened five retail outlets across Ahmedabad, marking the beginning of its physical retail expansion in the category.
The move comes as demand for wellness, preventive healthcare, and personal care products continues to grow in India. Consumers are increasingly seeking products made with natural ingredients, transparent formulations, and wellness-focused benefits. Industry estimates project India’s beauty and personal care market to reach USD 34 billion by 2028, supported by rising awareness around self-care, nutrition, and holistic health.
NEAT Everyday has been developed around the concept of bringing traditional wellness practices into contemporary consumer routines. The brand focuses on natural ingredients, cold-pressed processing, and formulations inspired by traditional wellness practices, adapted for modern lifestyles.
The product portfolio includes more than 30 wellness and personal care products across multiple categories. These include wellness oils, soft gels and capsules, ghee capsules, moisture and mist products, and gummies. The products are formulated using natural ingredients and are positioned as vegan, gluten-free, and paraben-free.
Group Mangalam brings experience from sectors including agriculture, edible oils, manufacturing, and international trade to support the brand’s development and operations. The company aims to leverage its sourcing and production capabilities to build a presence in the growing wellness and nutraceuticals market.
Vipin Prakash Mangal, Chairman & Executive Director, Group Mangalam, said, “Today’s consumers are increasingly seeking transparency, quality, and products that support their overall well-being. With NEAT Everyday, our vision is to bring together the best of traditional wellness wisdom and current lifestyles through thoughtfully designed products.
He further added, “Backed by Group Mangalam’s legacy of trust and excellence, we are committed to making trusted solutions more accessible. As we look ahead, we see immense potential in India’s growing wellness landscape.”
Honey Mangal and Tanisha Mangal, Promoter Group, Mangalam Global Enterprise (Parent Company of NEAT Everyday), said, “We believe wellness should be simple, honest, and accessible. Our stores are designed to be more than retail spaces; they are experiential discovery centers where consumers can engage with products, understand their benefits, and make informed choices.”
“Through our retail and digital platforms, we aim to create meaningful experiences that bring together quality, sincerity, and convenience, helping consumers embrace healthier habits through trusted products designed for everyday well-being,” further added.
