Karan Aujla and VRB Consumer Products have announced the launch of Skinny Pop, a new beverage portfolio under Zyro India, marking the company’s latest expansion into the fast-growing better-for-you drinks segment.
The new range debuts with three products Vita Cola, Ginger Ale, and Tonic Water all formulated with zero sugar and zero calories. The launch is aimed at consumers seeking familiar beverage formats that align with changing consumption habits and lifestyle preferences.
Leading the portfolio is Vita Cola, a cola infused with Vitamin C and Vitamin B12. Positioned as a contemporary alternative for Gen Z consumers, the product combines the familiarity of traditional cola with a more modern approach to beverage consumption.
The launch reflects a broader shift in the beverage industry, where younger consumers are increasingly gravitating towards products that balance taste, experience, and mindful consumption.
Product Portfolio
The Skinny Pop range includes:
- Vita Cola – A cola with added Vitamin C and Vitamin B12
- Ginger Ale – A modern refreshment beverage
- Tonic Water – Designed for contemporary consumption occasions
All three variants are formulated with zero sugar and zero calories.
The products will be available across leading retail outlets and major e-commerce platforms, with a phased expansion planned across key markets in India.
Speaking on the launch, Karan Aujla, Co-founder, Zyro, said “This generation is writing its own rules, creating its own culture, its own language, and its own way of choosing what they love. That spirit is exactly what drew me to Skinny Pop, and especially to Vita Cola.”
He added “Vita Cola brings a fresh new perspective, made for the way this generation actually lives and loves to do things their own way. From the very start, this has been about building something people genuinely connect with and choose to make their own.”
Commenting on the launch, Viraj Bahl, Founder and Managing Director, VRB Consumer Products (Veeba, Wok Tok & Zyro), said “Consumer expectations from beverages are changing. People still want great taste and familiar formats, but they are also making more conscious choices about what they consume. With Zyro, our ambition was not to create another beverage brand, but to reimagine everyday drinks, making better for you choices available through a more contemporary lens.”
Highlighting the role of Vita Cola within the portfolio, Bahl added “Vita Cola is especially exciting for us because it brings together what we believe the future of cola can look like. Alongside Ginger Ale and Tonic Water, this portfolio reflects our larger ambition to build products that fit evolving lifestyles while staying enjoyable and accessible.”
