Gargi by P N Gadgil and Sons (PNGS), is announcing that Mithila Palkar will continue as its brand ambassador in 2026. This is the second year of their association, and the two have aligned well in terms of values, aesthetics, and audience connection.
Keeping Mithila Palkar as the face of Gargi reflects the brand’s intention to build long-term relationships, not just transactional promotional deals. Over the past year, the partnership has shifted from a basic marketing arrangement to a representation of what many modern Indian women look for: jewellery that is authentic, versatile, and easy to wear.
Gargi’s decision to continue with Mithila Palkar is based on both performance and brand alignment. She fits the brand’s story because she is relatable, connected to Indian culture, open to modern values, and appeals to a wide age group. Since she joined, Gargi has connected better with young, ambitious customers while still remaining relevant to traditional jewellery buyers.
Mithila’s ability to connect with diverse audiences makes her suitable for this stage of the brand’s expansion. Her personality and interest in craftsmanship and design match Gargi’s aim of offering accessible fashion jewellery without compromising on quality or style. Her strong online presence and genuine interaction with followers also help Gargi reach more people in key markets.
Aditya Modak, co-founder of Gargi by P N Gadgil and Sons, said, “it wasn’t just about keeping things the same when they brought Mithila back; it was also about belief. In the past year, we’ve seen how well she embodies the Gargi spirit. She doesn’t just wear our jewellery; she lives out the brand’s values of timeless style and easy elegance. Customers see themselves in Mithila’s campaigns: confident, rooted in their culture, and making modern choices. This partnership has gone beyond the usual brand-ambassador relationship. We are excited to strengthen this partnership in 2026 as we continue to reach new heights in the fashion jewellery market.”
Mithila Palkar said, “it’s rare to find a brand partnership that feels this natural and important. Gargi stands for everything I believe in, being yourself while staying true to your roots. I really liked being a part of the Gargi family for the past year, and I’m looking forward to continuing this journey. This isn’t just an endorsement for me; I’m proud to be a part of this brand because its goals are very similar to mine.”
