Emergent has partnered with entrepreneur and content creator Raj Shamani to launch a nationwide challenge encouraging Indian businesses to adopt AI by building software tailored to their operations.
The initiative invites business owners, founders, and operators to identify an operational challenge within their business, create a software solution using Emergent’s AI platform, deploy it, and demonstrate its business impact. The top three entries will receive a share of a prize pool worth Rs 1 crore.
The challenge focuses on helping businesses build custom software for tasks such as inventory management, lead tracking, workflow automation, order management, and operational monitoring using natural language prompts instead of traditional software development.
The campaign comes as more businesses explore AI-driven tools to improve efficiency without relying on conventional development processes. It targets a broad range of businesses, including manufacturers, logistics firms, traders, D2C brands, and family-owned enterprises that often depend on manual workflows or disconnected software systems.
As part of the initiative, Raj Shamani also used Emergent to build software for his own business and documented the process, demonstrating how AI-powered software creation can be applied to everyday business operations.
Mukund Jha, Co-Founder and CEO of Emergent, said, “Most businesses don’t need more software. They need software that reflects how their business actually works. Until now, building that has required time, money, and technical resources that many businesses simply don’t have. AI changes that. We want to show that a manufacturer, trader, logistics operator or founder can now build tools around their own business and start seeing results in days, not months.”
Raj Shamani said, “Every business owner knows there are bottlenecks inside the business that slow growth. For years, solving them meant hiring developers, agencies or technical teams. Today, AI changes that equation. If you understand the problem clearly enough, you can start building a solution yourself.”
He further added, “This challenge is about showing business owners what’s possible when they stop waiting and start building.”
