Celebrity chef Vikas Khanna has invested in New York based beverage startup Kolkata Chai Co, marking his latest move beyond the restaurant business into consumer brands. While the financial details of the investment have not been disclosed, the partnership is expected to support the company’s expansion and long term growth plans.
Founded by brothers Ayan and Ani Sanyal, Kolkata Chai Co has built its brand around authentic Indian chai while targeting a wider global audience. The company operates cafés in New York and has expanded into packaged tea products, bringing traditional Indian tea culture to consumers across the US.
Investment To Support Kolkata Chai Co’s Next Growth Phase
The fresh investment will help Kolkata Chai Co strengthen its retail footprint, expand product offerings, and increase brand awareness. The company also plans to grow its packaged consumer products business alongside its café operations as demand for premium specialty beverages continues to rise.
Beyond capital, Khanna is expected to contribute strategic guidance through his experience in building global food brands. His association is expected to support the company’s efforts to reach new consumers while reinforcing its positioning around authentic Indian flavours.
What The Investment Means For Indian Food Brands Abroad
The investment reflects growing interest in Indian food and beverage brands that are building businesses in international markets. Companies focused on authentic regional products are increasingly expanding beyond restaurants into packaged consumer goods and retail channels.
For Kolkata Chai Co, the partnership provides access to both capital and industry expertise as it scales its operations. The investment also highlights the increasing role of Indian entrepreneurs and culinary leaders in supporting food startups that aim to introduce Indian flavours to global consumers.
