Baby Forest has launched a new campaign ‘Softness, Sealed with Ayurveda’ to spotlight its Khilta Mukhra Baby Face Cream and raise awareness about the importance of dedicated facial care for babies.
The campaign features two digital films, ‘You Notice First’ and ‘Cheeks Everyone Loves’, centred on everyday moments between mothers and their babies. The films show how parents often notice changes in a baby’s facial skin first and respond by choosing products designed specifically for that area.
The campaign draws attention to the fact that a baby’s face is exposed to factors such as milk, drool, kisses, and air conditioned environments, making it more susceptible to dryness than other parts of the body.
Positioned as an Ayurveda inspired baby face cream, Khilta Mukhra Baby Face Cream is formulated with ingredients including saffron, licorice, shea butter, and honey. According to the brand, the lightweight formula is designed to support the skin’s natural barrier, provide long lasting hydration, and absorb quickly without leaving a greasy residue.
The product is non comedogenic, hypoallergenic, offers up to 48 hours of hydration, and carries a 99% USDA BioPreferred certification, making it suitable for everyday use on sensitive baby facial skin.
To expand the campaign’s reach, Baby Forest is rolling it out through digital platforms with parenting influencers, pediatricians, and dermatologists
Watch the campaign
Speaking about the campaign, Gagan Agarwal, Founder & CEO, Baby Forest, said, “At Baby Forest, we believe that baby care is built around small moments of attention – a mother’s touch, a parent’s observation, and the instinct to choose what feels right for their child. With ‘Softness, Sealed with Ayurveda’, we wanted to highlight that a baby’s face deserves extra care and that a distinct, trusted product formulation is required for that.”
He further added, “Our endeavour has always been to combine the trust of Ayurveda with modern parenting needs, creating products that are safe, gentle, and purposeful.”
