CLEAR Premium Water has launched ‘FakeSeFree’, a consumer awareness campaign that uses music to highlight the issue of counterfeit products. As part of the initiative, the brand has released an original music video featuring creators Tejas Dhoke and Manish Kharage.
The campaign is built around the idea that products with similar names, colours, and packaging can make it difficult for consumers to distinguish genuine products from counterfeits. Through the music video, CLEAR aims to encourage shoppers to pay closer attention before making a purchase while using music as a format to improve recall and reach a wider audience.
Watch the campaign
Commenting on the initiative, Nayan Shah, Founder & CEO, Clear Premium Water, said: “At CLEAR Premium Water, we believe brands have a responsibility that extends beyond the products they sell. FakeSeFree reflects that belief. While the campaign draws inspiration from challenges within our industry, its message is relevant across categories.”
He further added, “We chose music because it has the unique ability to bring people together, spark conversations and make important messages memorable. If this initiative encourages consumers to become just a little more mindful before making a purchase, we believe it has served its purpose.”
