Prada, LIDCOM and LIDKAR signed a Memorandum of Understanding at the Consulate General of Italy in Mumbai. The signing was held on the occasion of the Italy–India Business Forum in Mumbai. The agreement sets out the framework, implementation and guidance of the PRADA Made in India x Inspired by Kolhapuri Chappals project, which will present a limited-edition collection of sandals manufactured in India in collaboration with artisans from the Maharashtra and Karnataka regions, where the traditional Kolhapuri Chappals are handcrafted. The collection combines traditional techniques with Prada’s design and materials.
The traditional Kolhapuri Chappals are manufactured across eight districts: four in Maharashtra (Kolhapur, Sangli, Satara, Solapur) and four in Karnataka (Belagavi, Bagalkot, Dharwad, Bijapur). In 2019, Kolhapuri Chappals were granted a Geographical Indication (GI) tag. This initiative is part of the “Made In…” project, launched by Prada over a decade ago to work with craftspeople on designs that maintain a standard of quality.
Through this initiative, Prada Group, in collaboration with LIDCOM and LIDKAR, will define and implement training programs aimed at helping artisans upscale their skills while preserving the traditional craftsmanship that inspired the project, following the model of the Prada Group Academy. The aim is to support the exchange of skills and knowledge and create learning opportunities for young people within local communities.
Ms. Prerna Deshbhratar, I.A.S., LIDCOM Managing Director commented: “The project is a result of a sustained dialogue and a shared commitment to honour generations of artisans who have preserved this traditional craft. The collaboration with Prada reflects an ethical partnership where a global brand works directly with artisans from Maharashtra and Karnataka, recognising their expertise and giving them full credit. The Government of Maharashtra through LIDCOM is happy to support this initiative which highlights India’s vision of taking its rich cultural heritage to global platforms while celebrating the authenticity and legacy of Kolhapuri chappals.”
Dr. K.M. Vasundhara, LIDKAR Managing Director, declared, “The heritage of Kolhapuri Chappals represents centuries of skilled craftsmanship passed down through generations of artisans across Karnataka and Maharashtra. Preserving this GI-tagged craft and appreciating our artisans is vital to protecting this cultural, traditional and economic legacy. Our collaboration with Prada opens new global opportunities for Karnataka’s artisans through LIDKAR, safeguarding tradition while empowering communities through training, job opportunities and sustainable livelihoods. We are proud to join hands with Prada in taking Indian craftsmanship to the global platform.”
Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility, commented, “Our collaboration with LIDCOM and LIDKAR stems from a meaningful cultural exchange, where every voice contributed to creating not just a product, but a broader initiative. We are proud to announce the launch of this collection, and we are committed to develop training programs supporting Indian artisans and ensuring that their exceptional craftsmanship secures its place in today’s evolving industry.”
