Electronics retailer Croma has partnered with Onsitego, appointing its subsidiary Qdigi as the exclusive authorised service partner for its Own Label appliance portfolio across India. The collaboration is aimed at enhancing after-sales support by offering customers a unified service experience spanning installation, repairs, maintenance and spare parts management.
The partnership covers Croma’s growing portfolio of private-label products, including air conditioners, refrigerators, washing machines, televisions and small domestic appliances. According to the companies, the collaboration is designed to provide customers with greater visibility throughout the service journey while improving turnaround times and service accessibility nationwide.
Following a six-month operational transition and technology integration, Qdigi has taken over the end-to-end after-sales service ecosystem for Croma’s Own Label products. The service framework is built around expanding nationwide reach, improving repair efficiency and leveraging technology to streamline customer support.
As part of the collaboration, customers will have access to a service network of more than 550 centres across the country. The companies said centralised spare parts warehousing, optimised logistics and partnerships with leading spare parts distributors are expected to reduce repair turnaround times and improve first-time resolution rates.
Commenting on the partnership, Shibashish Roy, Chief Executive Officer & Managing Director, Infiniti Retail Ltd., said “Our commitment to our customers extends far beyond the point of sale; it encompasses the entire ownership journey. As our Own Label portfolio continues to grow, investing in a robust service ecosystem is paramount. This partnership with Qdigi is a significant step in that direction. By combining their expansive network and technical expertise with our customer-first approach, we are creating a service experience that is not just reliable and accessible, but also transparent and efficient.”
Kunal Mahipal, Founder and CEO of Onsitego, added “At Onsitego, we believe after-sales service is a critical driver of customer trust and brand loyalty. We are delighted to partner with Croma to build one of India’s most advanced and customer-centric service ecosystems for private-label appliances.”
FAQs
- What is the Croma-Onsitego partnership about?
Croma has appointed Onsitego’s subsidiary Qdigi as its exclusive authorised service partner for its Own Label appliances across India.
- Which Croma products are covered under the partnership?
The partnership covers Croma’s Own Label air conditioners, refrigerators, washing machines, televisions and small domestic appliances.
- What services will Qdigi provide for Croma?
Qdigi will manage installation, repairs, maintenance, spare parts management and end-to-end after-sales service for Croma’s Own Label products.
- How will the partnership benefit Croma customers?
Customers will benefit from a nationwide service network, faster repair turnaround times, real-time service tracking and improved after-sales support.
- How many service centres are part of the new service network?
The partnership will provide access to a pan-India service network of more than 550 service centres.
