Burger King India has launched its latest limited-time offering, Peri-Peri Fest, introducing a new range of spicy burgers, sides and meal combinations as it looks to capitalise on the growing popularity of peri-peri flavours among Indian consumers. The launch is supported by a music-led integrated marketing campaign created by Havas Creative India, designed to celebrate the bold personality of the new menu.
The limited-period menu features nine new products, including the Peri-Peri Veg Whopper, Peri-Peri Chicken Whopper, Peri-Peri Paneer Burger, Peri-Peri Cheese Burger, Peri-Peri Chicken Burger, Peri-Peri Chicken Wings, Peri-Peri Boneless Chicken, Peri-Peri Chicken Nuggets and Peri-Peri Fries. Prices start at ₹99, with the range available across dine-in, takeaway and delivery channels. Customers can also choose dedicated Peri-Peri meal combinations built around Burger King’s signature “Dunked Peri-Peri” preparation.
Rather than positioning the launch as just another product extension, Burger King has built the campaign around the origins and vibrant identity of peri-peri. The campaign film uses a high-energy musical format, colourful visuals and choreography to recreate the festive spirit associated with the African-Portuguese flavour profile. The film blends music with playful storytelling, reflecting the brand’s youthful, Gen Z-focused communication style while highlighting the bold taste of the new menu.
At the heart of the campaign is a vibrant musical film that brings together lively choreography, colourful visuals and rhythmic beats inspired by the African-Portuguese origins of peri-peri. Rather than taking a conventional product-focused approach, the film builds an atmosphere of celebration, inviting audiences to experience the boldness and energy associated with the flavour.
The campaign introduces Burger King’s signature ‘Dunked Peri-Peri’ preparation, where menu items are coated in a rich peri-peri sauce before being served. Throughout the film, the preparation process becomes part of the storytelling, with music and movement amplifying the excitement around the new menu.
FAQs
1. What is Burger King India’s Peri-Peri Fest campaign?
Burger King India’s Peri-Peri Fest campaign is a music-led advertising campaign promoting its limited-edition Peri-Peri menu.
2. Who created Burger King India’s Peri-Peri Fest campaign?
The campaign was conceptualised by Havas Creative India.
3. What is the idea behind the Burger King Peri-Peri Fest campaign?
The campaign celebrates the bold flavour and African-Portuguese roots of peri-peri through music, dance and vibrant storytelling.
4. What products are featured in Burger King India’s Peri-Peri Fest?
The limited-time menu includes a range of peri-peri-inspired burgers, fries, chicken items and meal combinations.
5. Where is Burger King India’s Peri-Peri Fest campaign running?
The campaign is being rolled out across digital platforms, social media, television and in-store touchpoints as part of an integrated marketing campaign.
