Snapchat has partnered with Samsung India to launch a nationwide creator campaign for the company’s latest Galaxy foldable smartphones, placing 60 Gen Z Snap Stars at the centre of the product launch to drive authentic, creator-led storytelling.
The collaboration is designed to help Samsung connect with younger audiences by giving creators early access to the new foldable devices and encouraging them to document their experiences through mobile-first content across Snapchat’s platform.
According to the companies, the activation reflects a growing shift towards creator-driven marketing, where brands increasingly rely on trusted digital creators to generate conversations that extend beyond traditional product launches.
The campaign has been structured in two phases. The first, titled the Flagship Takeover, saw 20 leading Snap Stars attend Samsung’s launch event on July 22, sharing behind-the-scenes moments, live updates and hands-on experiences with the new Galaxy foldables.
Building on the launch, the second phase expands the initiative through a Pan-India Creator Network, with 40 additional creators producing regionally relevant content aimed at sustaining conversations across communities in different parts of the country.
Snapchat said the campaign showcases its continued focus on helping brands engage younger audiences through creator-led content, while also giving creators an opportunity to build deeper connections with their communities through real-time storytelling.
The campaign went live on July 22, 2026, with audiences able to follow creator content through Spotlight, Snap Map and the public profiles of participating Snap Stars across India.
Commenting on the partnership, Neha Jolly Sawhney, Head of Ad Revenue, Snapchat India, said “Gen Z doesn’t discover products the way previous generations did. They trust creators whose experiences feel genuine and relevant to their lives. Through our partnership with Samsung India, we’re enabling creators to tell authentic stories using the latest Galaxy foldables while connecting with communities across the country in a way that feels natural and engaging.”
