Prada Beauty has named Zendaya as its new Global Ambassador for the Prada Paradoxe fragrance line, marking a new chapter for the luxury beauty brand’s fragrance portfolio.
The partnership debuts with a global campaign directed by Academy Award-winning filmmaker Barry Jenkins and coincides with the launch of Prada Paradoxe Sweet Chemistry Eau de Parfum. The new fragrance features notes of blackcurrant syrup, orange blossom absolute and neroli milk, positioning itself as a fresh interpretation of sweetness while staying true to the Paradoxe identity.
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Prada Beauty said Zendaya embodies the spirit of Prada Paradoxe through her versatility, authenticity and ability to embrace contradictions. According to the brand, her multi-dimensional personality aligns with the fragrance’s message of celebrating women who cannot be defined by a single identity.
The appointment further strengthens Zendaya’s long-standing relationship with the Prada brand. She has previously collaborated with Prada on fashion campaigns and has publicly shared that Prada Paradoxe became her signature fragrance after she first wore it at the 2025 Met Gala, even before being approached by the brand for the ambassadorship.
The announcement comes as Zendaya continues to expand her portfolio of global luxury partnerships alongside a busy year of film releases. For Prada Beauty, the collaboration reinforces its strategy of aligning with cultural figures who resonate across generations while introducing a new chapter for its flagship fragrance franchise.
FAQs
- Who is Prada Beauty’s new global ambassador?
Prada Beauty has appointed Zendaya as its new Global Ambassador for the Prada Paradoxe fragrance line. - Which campaign will Zendaya front for Prada Beauty?
Zendaya stars in the new global campaign for Prada Paradoxe, launching alongside the new Prada Paradoxe Sweet Chemistry Eau de Parfum. - What is Prada Paradoxe Sweet Chemistry?
It is Prada Beauty’s latest fragrance, featuring notes of blackcurrant syrup, orange blossom absolute and neroli milk. - Why did Prada Beauty choose Zendaya?
The brand says Zendaya’s authenticity, versatility and multi-dimensional personality reflect the values and identity of Prada Paradoxe. - Has Zendaya worked with Prada before?
Yes. Zendaya has previously collaborated with Prada and revealed that Prada Paradoxe had already become her signature fragrance before she officially joined Prada Beauty as its global ambassador.
