Actor and content creator Bhuvan Bam, along with Neel Gogia, Rohit Raj and Jag Chima, co-founder of IPLIX Media, has launched a fragrance brand, ‘Sarkar’. The launch is accompanied by a new campaign built around the tagline The One & Only.
The brand enters the Indian fragrance market with a range of unisex perfumes priced between Rs 1,000 and Rs 2,000. It is positioned between mass market body sprays and higher-priced luxury fragrances, targeting consumers looking for parfum-strength products at relatively accessible price points.
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Sarkar’s debut collection comprises four fragrances: Orion, Noble, Throne and Regal. Each fragrance has been developed around different moods, personalities and occasions.
The perfumes have a 25% oil concentration and are IFRA compliant. According to the brand, the fragrances went through multiple stages of formulation, testing and refinement during product development.
Three fragrances in the collection, Orion, Noble and Throne, have been formulated in France, while Regal has been formulated in Spain.
The launch also reflects the brand’s focus on fragrance formulation, packaging and bottle design as it looks to establish itself in India’s growing premium fragrance segment.
