LT Foods has appointed chef, author and television personality Ranveer Brar as the brand ambassador for DAAWAT. The association begins with a new campaign for DAAWAT Delight Basmati, the company’s latest offering.
Conceptualised by BBDO India, the campaign focuses on the role of rice in everyday meals. Set in a restaurant, the brand film uses Brar’s storytelling to shift attention from the accompanying dishes to rice and how it influences the overall eating experience.
The campaign highlights DAAWAT Delight’s flavour absorption proposition through the line Har Dish Ko Banaye Very Very Nice. It is being rolled out across television, digital and social media platforms.
DAAWAT Delight is available across quick commerce, modern trade and general trade channels.
Watch the campaign
Speaking on the announcement, Ritesh Arora, CEO – India Business & Far East, LT Foods, said, “We are delighted to welcome Chef Ranveer Brar to the LT Foods family. His culinary expertise and deep appreciation for India’s rich food heritage make him the natural fit for the brand DAAWAT®, reflecting a shared commitment to culinary excellence.”
He further added, “At LT Foods, we are committed to driving innovation that enhances everyday food experiences while further strengthening DAAWAT®’s position in the premium basmati category. DAAWAT® Delight, with its Superior Flavour Absorption Technology, reflects our continued focus on meaningful product innovation. Together, we look forward to inspiring consumers, celebrating authentic Indian cuisine.”
Celebrity Chef, Ranveer Brar said, “Throughout my journey, I’ve tried to tell stories through food, and Basmati has been at the heart of so many of them. Every food has the ability to bring people together across cultures and cuisines. That’s what makes this association with LT Foods’ flagship brand DAAWAT® meaningful for me.”
He further added, “It’s not simply about representing a brand. It’s about celebrating an ingredient that has shaped our food traditions for generations while inspiring new experiences at the table.”
