Too Faced India has launched a new campaign for its Born This Way Super Coverage Multi-Use Sculpting Concealer, featuring actress Sahher Bambba. The campaign focuses on the product’s skin-like finish and its use across different makeup routines.
The campaign film follows Bambba through an everyday beauty routine, showing how the concealer can be used to conceal, brighten, sculpt, and highlight. The creative focuses on enhancing the complexion while retaining a natural-looking finish.
The Born This Way Super Coverage Multi Use Sculpting Concealer offers full coverage with a lightweight finish. Its formula includes Coconut Water, Alpine Rose, and Hyaluronic Acid and is designed to provide up to 12 hours of wear.
The concealer is also crease-resistant and non-comedogenic, with a photo-friendly formula designed to avoid flashback. It can be used both under and over makeup and is available in full size and mini formats.
The product is positioned as a multi-use complexion product, allowing consumers to use one formula for concealing imperfections, brightening the under-eye area, sculpting facial features, and highlighting the complexion.
Watch the campaign
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Talking about being a part of the campaign, Sahher Bambba shares, “For me, makeup has always been about enhancing who you are, not changing who you are. That’s what I love most about Too Faced’s Born This Way Super Coverage Multi-Use Sculpting Concealer – it gives me confidence of flawless-looking skin while still feeling lightweight and natural.”
He further added, “I’m thrilled to partner with Too Faced on this campaign and celebrate beauty that feels authentic, effortless, and unapologetically you.”
