The Indian athleisure market is set to get another global player, with US-based activewear brand Fabletics entering the country through an exclusive long-term partnership with Reliance Brands Limited (RBL).
The brand will make its India debut simultaneously across online and offline channels, launching a dedicated India website alongside its first mono-brand store at DLF Promenade, Vasant Kunj, New Delhi. A second store in Mumbai is expected to follow shortly, marking the beginning of Fabletics’ planned expansion across the country.
The partnership will see RBL develop and operate Fabletics in India through an omnichannel model spanning standalone stores, e-commerce and experiential retail environments. The collaboration combines Fabletics’ global product and creative proposition with Reliance’s experience in bringing international fashion and lifestyle brands to the Indian market.
The entry comes as athleisure increasingly moves beyond workout wear to become part of everyday fashion, particularly among younger consumers. For Fabletics, India represents its latest international growth opportunity, while for Reliance Brands, the partnership adds another global activewear label to its expanding premium fashion and lifestyle portfolio.
Under the exclusive partnership, RBL will be responsible for building Fabletics’ presence across India, with the brand adopting a combination of physical retail, digital commerce and experiential formats.
The first Delhi store will establish Fabletics’ physical presence in the country, while the dedicated India website will allow the brand to reach consumers beyond its initial retail footprint. Mumbai will be the next market, with the second store expected to open shortly after the Delhi launch.
