Baazar Kolkata has appointed Actor Kartik Aaryan as its brand ambassador as the value retail chain looks to strengthen its presence across India.
The partnership comes as the company expands its focus on fashion, lifestyle and home essentials across metros as well as tier II and tier III cities. Baazar Kolkata is positioning the association around its growing consumer base and the changing aspirations of Indian families.
Founded in 2002, Baazar Retail operates a value focused retail model offering products across fashion, lifestyle and home categories at affordable price points. The company has built its retail network around consumers in both established and emerging markets.
The brand is also pursuing an expansion strategy aimed at taking organised value retail to more markets across the country, with customer experience and affordability remaining central to its retail proposition
Speaking on the association, Kartik Aaryan, said, “I am delighted to join the Baazar Kolkata family. The brand has earned the trust of millions by making quality fashion and lifestyle products affordable and accessible. Their remarkable journey from Eastern India to becoming a strong national value retail chain is truly inspiring. I look forward to being a part of this exciting growth story and connecting with customers across India.”
Speaking about the vision behind the partnership, Abhishek Khemka, Director & CEO, Baazar Retail, said, “We have always believed that great fashion should be accessible to everyone. Kartik Aaryan represents a new generation that is confident, aspirational, and relatable – qualities that mirror the evolving mindset of our customers.”
He further added, “Our journey from a regional value retailer to a network of 250 stores across 13 states reflects the trust our customers have placed in us over the years. As we step into the festive season, this collaboration marks an exciting chapter in our journey to inspire and connect with consumers across the country.”
On this occasion, Umesh Sharma, Marketing Head, Baazar Kolkata, said, “This is a defining moment for Baazar Kolkata. We are delighted to welcome Kartik Aaryan as the face of our brand. As we continue our expansion across the country, this partnership will further strengthen our brand and deepen our engagement with customers.”
