Furlenco has launched ‘Drop Dead. Gorgeous’, a digital campaign developed by its in-house team and produced by Zero Rules Filmhouse. The campaign uses three short films to explore how women switch off and unwind after a demanding day.
The campaign focuses on the changing role of the home for working women. Instead of being primarily a space to host or impress others, the home is increasingly becoming a place to disconnect from work, routines and social expectations.
The sofa sits at the centre of this idea. Furlenco positions it not simply as a functional piece of furniture, but as one of the spaces where people spend time alone, decompress and reconnect with themselves.
The three films feature women from different professions and lifestyles: a chef, a technology founder and a finance professional who is also an athlete. Each film follows the woman as she returns home and settles into her own version of the everyday unwind ritual.
Rather than connecting comfort to a particular lifestyle, the films focus on the small moments that happen once the day is over. The characters are shown dropping their professional identities and routines at the door and simply spending time on their own terms.
The films will be released sequentially across Furlenco’s digital and social media channels.
Watch the campaign
Keyur Zaveri, Chief Design Officer and Head of Brand, Furlenco, said, “With ‘Drop Dead. Gorgeous.’, we wanted to celebrate that feeling women get when they finally walk back into their own space after a demanding day, still gorgeous, even with her guard completely down. Comfort begins with creating spaces where people can truly be themselves.”
Roohi Dixit, Ziba Bhagwagar, and Preetha Jayaraman, The Director, DOP team from Zero Rules Filmhouse, said, “The most powerful stories come from small, everyday moments. We wanted to capture that transition – from the many roles women play through the day to the moment they finally allow themselves to relax in a way that feels visually fresh but stays authentic and intimate.”
