Wipro Consumer Care and Lighting has entered India’s pet food market with the launch of Snuggles, marking its first move into the category. The brand has introduced dry dog food combining kibble with freeze-dried chicken chunks, with a focus on nutrition and accessible pricing.
Snuggles launches with three dog food variants
Snuggles’ initial portfolio includes three variants designed around different life stages and breed sizes. The range comprises Puppy All Breeds, Adult Small Breed and Adult Medium and Large Breed, giving the brand an entry point across key dog food segments.
The products use what Wipro describes as human-grade ingredients and were developed with qualified veterinarians. The formulations were evaluated across its innovation facilities and different Indian geographies for nutrition, palatability and quality before the launch.
Wipro targets India’s growing pet food market
The launch comes as India’s pet food market is estimated at more than Rs 5,500 crore. Wipro Consumer Care is positioning Snuggles around nutrition and value, while using its existing sales, distribution and brand-building capabilities to expand its presence in the category.
Snuggles will be sold through speciality pet stores, veterinary clinics and modern trade outlets, alongside e-commerce and quick commerce platforms. The distribution mix gives the brand access to both traditional pet care channels and the increasingly digital route to purchase for pet products.
