Gresbond, the tile-fixing solutions brand from Kajaria Ceramics, has named Ranveer Singh as its brand ambassador and announced a new campaign ‘Tile Expert Ka Tile Adhesive’. The campaign will roll out nationally from October 16, 2026, across digital platforms, social media, out-of-home advertising and on-ground activations.
Singh already represents Kajaria, which manufactures tiles. His association with Gresbond extends that partnership to the products used to fix tiles after they are manufactured.
The new campaign features a series of films starring Singh, highlighting Gresbond’s tile-fixing products and their applications. The brand offers solutions for ceramic, vitrified, natural stone and large-format tiles, along with epoxy and cementitious grouts, surface cleaners and professional tiling tools.
Its product range includes solutions for indoor, outdoor and wet-area applications, as well as specialised products for large-format tiles and tile-on-tile installations.
Commenting on the association, Ranveer Singh said, “My association with Kajaria over the years has been incredible. I’ve always admired the brand’s commitment to innovation and design. With Gresbond, that same focus on quality and expertise extends to what lies beneath every beautiful space.”
He further added, “Gresbond offers premium tile fixing solutions for every surface and every space, ensuring that every design has the right foundation to last. For me, great design is equally about what you see and the expertise that makes it endure.”
Kartik Kajaria, who leads the Gresbond business, added: “Bringing Ranveer Singh to Gresbond represents Kajaria Ceramics’ commitment to scale Gresbond by Kajaria. We have spent the last few years building the business, strengthening our products, manufacturing capabilities and distribution network, and now we want to take the category to a much larger audience.”
“Tile fixing is an extremely important part of the overall tiling experience, yet it remains a category that many consumers do not think about enough. A beautiful tile deserves the right adhesive, grout and care to ensure that the installation performs the way it should. Our new campaign with Ranveer brings this message to consumers in a fun, energetic and memorable way. We are truly excited to have him join us on this journey as we work towards making Gresbond synonymous with expert tile fixing in India.” he said.
