EBG Group has announced acclaimed actor Mrunal Thakur as the new face of Carlton Wellness, marking a key step in building India’s premium, regulated wellness-hospitality ecosystem. The partnership aims to bring holistic wellness and luxury experiences closer to modern Indian consumers.
Effective from FY 2025–26, Thakur will headline Carlton Wellness’s brand films, digital storytelling campaigns, experiential wellness initiatives, flagship property launches, and other brand programs, rolled out across India in a phased manner.
Under this strategic partnership, Carlton Wellness is being developed as a premium, integrated wellness-hospitality platform offering combined clinical and experiential wellness services Ayurveda, naturopathy, mindfulness, and hydrotherapy tailored to Indian lifestyles, with a focus on longevity, preventive care, and quality of life.
Multiple Carlton Wellness Spa formats are already operational at select partner locations, while flagship retreats and resorts are in advanced stages in Ahmedabad, Indore, and Manipal. Expansion plans include key metros and Tier-1 cities such as Hyderabad, Bhubaneswar, Surat, Lucknow, Bangalore, and Manipal, with further growth across Maharashtra, Goa, Karnataka, Kerala, Rajasthan, Uttarakhand, and NCR hubs.
EBG-Carlton projects revenues of Rs.80–120 crore in FY 2025–26, scaling to Rs.180–250 crore in FY 2026–27, driven by spa operations, retreats, resort bookings, wellness vacation homes, and curated wellness programs. Over the next five years, the platform aims to establish over 50 wellness touchpoints nationwide and emerge by 2029–30 as India’s largest regulated wellness network, with plans for international expansion in GCC and Southeast Asia.
With Thakur as the brand ambassador, EBG Group and Carlton Wellness are positioning themselves at the intersection of longevity science, conscious luxury, and scalable wellness.
Speaking about the association, Dr. Irfan Khan, Chairman & Founder of EBG Group, said, “Mrunal Thakur was chosen for her authentic alignment with wellness, balance, and mindful living. Known for her modern grace, discipline, emotional strength, and understated luxury, she embodies values that closely mirror Carlton Wellness’s philosophy of holistic, preventive, and longevity-focused wellbeing. This partnership aims to position Carlton as an aspirational yet credible wellness brand for the modern Indian consumer.”
He added, “Carlton is built on the idea of conscious luxury and long-term wellbeing. Mrunal reflects the calm confidence, balance, and authenticity that our brand stands for. This association reinforces our commitment to building a meaningful and scalable wellness ecosystem in India.”
Thakur added, “Wellness is deeply personal to me. Carlton’s approach goes beyond luxury, it focuses on balance, healing, and inner wellbeing. I’m excited to associate with a brand that encourages people to slow down, reconnect with themselves, and prioritise holistic health.”
