Dot & Key has launched a new campaign featuring brand ambassador Aditi Bhatia to introduce the updated formulation of its Vitamin C + E Super Bright Gel Moisturizer. The reformulated product uses a Quad Vitamin C System, combining four forms of Vitamin C intended to address pigmentation, uneven skin tone and surface dullness.
The campaign, ‘Glow With No Filters’, focuses on everyday skincare and hydration. In the film, Bhatia talks about using the moisturizer as a single step instead of layering multiple products. The formulation is designed as a lightweight gel that absorbs quickly while providing hydration and antioxidant support.
The updated formula includes THDA, a fat soluble form of Vitamin C that is used in formulations targeting pigmentation. Ethyl Ascorbic Acid is included for brightening and supporting a more even skin tone, while Kakadu Plum and Blood Orange contribute additional antioxidant sources of Vitamin C.
The moisturizer also contains Vitamin E and Shea Butter. According to the brand, the formulation is designed to provide protection against oxidative stress associated with exposure to blue light, alongside its primary moisturising and brightening functions.
Commenting on the film, Anisha Agarwal Saraf, Co-Founder & Chief Innovation Officer, Dot & Key Skincare said: “Consumers today are increasingly looking for skincare that delivers visible results without adding complexity to their routines. With the new formulation of our Vitamin C + E Super Bright Gel Moisturizer, we wanted to take a familiar everyday essential and make it more effective by bringing together four forms of Vitamin C that work across different layers of the skin.”
She further added, “The Quad Vitamin C System is designed to support a brighter, more even-looking complexion, while the lightweight gel texture makes it easy to incorporate into a daily routine. As we continue to innovate, our focus remains on creating science-backed, accessible skincare solutions that are thoughtfully formulated for the evolving needs of Indian consumers.”
