Medtronic has appointed Masooma Sandeep as Head of Communications for its TURMECA Region-led Markets, where she will oversee communications across Türkiye, the Middle East and Central Asia.
The appointment marks a new regional leadership mandate for Sandeep, who has spent more than six years with Medtronic and held senior communications roles across multiple geographies and business segments. She will be based in Dubai in her new role.
Before moving into the TURMECA role, Sandeep served as Director – Communications, Strategic Marketing Enterprise (SME), EurAsia, a position she took up in November 2025.
Prior to that, she was Director – Communications, Asia, from December 2022 to November 2025. Her earlier leadership responsibilities at Medtronic included Director – Communications, India & Emerging Markets, where her remit covered IndoChina, Frontier Markets and Thailand, as well as Director – Communications and Corporate Marketing.
The progression has given Sandeep experience across regional communications mandates, business segments and markets, which she now brings to a territory spanning Türkiye, the Middle East and Central Asia.
Sandeep’s career spans more than 25 years across communications, marketing, strategy and corporate affairs.
Before joining Medtronic, she spent around a decade across organisations including BASF and Diebold Systems, before moving into senior communications leadership roles in the healthcare and medical technology sector.
Her Medtronic journey began during the pandemic, and she has since taken on increasingly broad responsibilities across India, Asia and EurAsia.
Sandeep has also been active in Medtronic’s communications and corporate initiatives. Her public professional profile reflects work around employee engagement, healthcare communications and the company’s corporate narrative across different markets.
Sandeep announced the move through a LinkedIn post, describing the appointment as a new chapter involving a new country, responsibilities and opportunities to learn.
