SpeakX, an AI-powered English-speaking platform focused on helping Indians become more confident in real-life conversations, has appointed MS Dhoni as its Brand Ambassador. The association comes after Dhoni recently invested in the company.
The platform is built for learners who may have studied English but often hesitate to speak it in situations where they need to. Instead of focusing primarily on lessons, SpeakX takes a speaking-first approach, allowing users to practise conversations, receive instant feedback, and track their progress.
As part of the association, SpeakX has also launched a new digital video campaign, ‘Muh Khol, English Bol’. The campaign revolves around a familiar situation for many Indians: understanding English but holding back from responding because of the fear of getting it wrong.
Featuring Dhoni, the films use humour and everyday situations to address this hesitation and encourage people to speak more confidently. The campaign will also extend to high-impact visual broadcast placements.
The campaign has been conceptualised in partnership with Mumbai-based creative agency ZeroFifty Mediaworks, which is SpeakX’s Strategic Creative Partner.
Dhoni’s association with SpeakX will go beyond the campaign as well. He will feature within the app and become part of the learner journey, recognising users as they make progress and encouraging them as they reach key milestones
Watch the campaign
Arpit Mittal, CEO & Founder, SpeakX, said, “SpeakX was built around a simple belief: people shouldn’t be held back by their spoken English from participating fully in the lives they are building. Most Indians have studied English for years but often haven’t had the space to practise speaking without the fear of being judged.”
He further added, “‘Muh Khol, English Bol’ brings this idea to life in a simple, relatable, and human way, encouraging people to take that first step. MS Dhoni brings his natural confidence and energy to the campaign, and his investment in SpeakX and role as Brand Ambassador is a strong endorsement of both the problem we’re solving and the opportunity ahead.”
MS Dhoni, Brand Ambassador and Investor, SpeakX, added, “Confidence doesn’t come from knowing more; it comes from putting yourself out there, practising and doing it again. I liked how this campaign brings that very real insight to life in a simple and relatable way. SpeakX gives people a space to practise English speaking and build confidence in real-life situations. I’m happy to be part of the journey and encourage learners as they make progress in the app.”
