Magnum by Safari, the luggage brand from Safari Industries India, has appointed Bollywood actor Saif Ali Khan as its Brand Ambassador.
The partnership aligns Saif Ali Khan’s understated personality and individual style with Magnum by Safari’s Swag On The Move positioning. The brand aims to bring together contemporary design, functionality and affordability for Indian travellers.
Saif, known for his understated style and confident persona, will feature in Magnum by Safari’s upcoming brand campaign. The association is intended to highlight the brand’s focus on luggage that combines everyday utility with design and personal style.
Magnum by Safari offers trolley bags and duffle bags across accessible price points, with trolley bags starting at ₹1,400. The brand caters to the mass market with a range that focuses on durability, functionality and contemporary design.
The campaign featuring Saif Ali Khan will be rolled out across the brand’s key consumer touchpoints, including Flipkart, which serves as Magnum by Safari’s exclusive selling platform. The association will also include a series of campaign led initiatives aimed at reaching consumers across the platform.
Commenting on the announcement, Sudhir Jatia, Managing Director, Safari Industries (India), said, “Magnum by Safari has quickly emerged as a top luggage choice on Flipkart by delivering on a clear promise: premium quality, modern aesthetics, and exceptional value for the style-conscious traveller. Our partnership with Saif Ali Khan perfectly embodies this vision. His timeless sophistication and effortless style reinforce our commitment to contemporary design while increasing the brand affinity to a wider, dynamic audience across India.”
Speaking about his association with Magnum by Safari, Saif Ali Khan said, “I’m drawn to the brand because it offers good design at an affordable price, without compromising on style or character. Magnum by Safari feels like a natural fit for the way I travel – simple, confident and with a sense of style. I like how the brand brings together thoughtful design, durability and functionality in luggage that is made for life on the move.”
