Nihilent has launched ‘Know Where You Are’, the brand campaign for its new emotional wellness platform nSEPIA, unveiled at the app’s global launch in Mumbai on August 27, 2026.
Conceptualised by.HyperCollective, under the leadership of advertising veteran KV Sridhar, popularly known as Pops, has built the campaign around a simple question: while people know where they are physically, do they really know where they are emotionally?
The campaign explores the gap between how people describe their emotions and what they may actually be experiencing. Words such as fine, happy, stressed or tired often become convenient shorthand, even when several emotions may be present at the same time.
Someone can feel excited and anxious simultaneously, remain calm while feeling restless, or experience happiness alongside being overwhelmed. Know Where You Are uses these everyday contradictions as the starting point for introducing nSEPIA.
The central campaign thought is: Know where you are emotionally. Then bring your emotions back into balance. Instead of leading with an explanation of the platform’s technology, the campaign focuses on the human reason for using it: understanding what one is actually feeling.
At the global launch, Nihilent premiered the campaign’s hero film, which brings this idea to life through familiar everyday situations where multiple emotions coexist. Rather than presenting exaggerated emotional scenarios, the film focuses on recognisable moments and encourages viewers to question whether the emotion they have identified is really the complete picture.
The film then introduces the nSEPIA experience, where users can complete a 30-second mobile scan that analyses more than 70 facial points to identify their emotional state. Based on the result, the platform provides personalised experiences across music, meditation, breathwork and yoga. Users can scan again afterwards to observe whether their emotional state has changed.
The film closes with the message Know your emotions in 30 seconds. Then, bring them back into balance.
The campaign reflects the broader approach behind nSEPIA. Instead of asking users to browse through a collection of wellness content and decide what they might need, the platform starts with their emotional state at that particular moment and then recommends experiences accordingly.
The campaign is aimed at a broad contemporary audience, with professionals and students forming key segments. It also targets people already engaging with wellness who may be looking for a more personalised way to understand what they need at a particular point in the day.
Know Where You Are forms the centre of a wider digital campaign spanning short-form films, reels, social media content, static creatives and carousel formats. Digital advertising and influencer and creator-led content are also part of the rollout, giving audiences opportunities to try the platform and share their own emotional check-ins. The global launch was also telecast live.
Throughout the campaign, the messaging alternates between “Know where you are emotionally” and “Know your emotions in 30 seconds,” while consistently tying back to the larger promise of bringing emotions into balance.
Watch the campaign
L.C. Singh, Founder and Executive Chairman, Nihilent Limited, said, “We have become very good at measuring what happens around us. We track our steps, our sleep, our heart rate and so much more. But our emotional state is equally important to how we live, work and relate to others. With nSEPIA, we wanted to make emotional awareness simple and accessible. The campaign reflects that idea. We need to know where we are, and once we are aware, we can bring ourselves back into balance.”
KV Sridhar, Founder, .HyperCollective, said, “At the heart of nSEPIA is a very simple thought. We are often experiencing more than one emotion at a time, but we rarely pause to understand that mix. The campaign brings this everyday truth to life in a way that is simple, relatable, and distinctly nSEPIA. We want people to scan for 30 seconds, know where they are emotionally, and then take the next step towards balance.”
