Amul has added another topical to its long-running catalogue of news-inspired illustrations, this time celebrating Ahmedabad’s selection as the host city for the 2030 Commonwealth Games. The latest creative comes days after the conclusion of the Glasgow 2026 Commonwealth Games, where the ceremonial baton was officially handed over to India, marking the start of the road to Amdavad 2030.
Shared on the brand’s social media channels, the illustration carries the headline “India to host CWG 2030 at Ahmedabad!” and features Amul’s iconic mascot alongside its trademark topical wordplay. The artwork commemorates India’s return as host of the Commonwealth Games for the first time since Delhi 2010, with Ahmedabad set to stage the centenary edition of the multi-sport event in 2030.
The latest creative follows a string of Commonwealth Games-themed Amul topicals published during and after the Glasgow Games. Earlier, the brand congratulated the Indian boxing contingent after it won seven of India’s 13 gold medals, while another topical celebrated the country’s overall gold-medal haul at the Games. The brand had also released creatives recognising individual achievements, including India’s success in judo and weightlifting during the tournament.
India finished its Glasgow 2026 campaign with 39 medals, 13 gold, 17 silver and nine bronze to place fourth in the overall standings. The strong performance came ahead of the country’s preparations to host the next edition of the Games, which is expected to feature a broader sports programme than Glasgow’s streamlined format.
The 2030 Commonwealth Games, officially branded as Amdavad 2030, will be held in Ahmedabad, Gujarat. Commonwealth Sport has positioned the event as the 100th anniversary edition of the Games, with India expected to host athletes from across the Commonwealth as the event returns to the country after two decades.
FAQs
- What is Amul’s latest topical about?
Amul’s latest topical celebrates Ahmedabad being selected to host the 2030 Commonwealth Games. - Why did Amul release the new Commonwealth Games topical?
The creative marks India’s confirmation as the host of the 2030 Commonwealth Games following the conclusion of the Glasgow 2026 edition. - Did Amul create other Commonwealth Games-themed topicals?
Yes. During the Glasgow 2026 Commonwealth Games, Amul released several topicals celebrating India’s medal winners, including the country’s boxing success and overall gold-medal haul. - When will India host the Commonwealth Games next?
India will host the 2030 Commonwealth Games in Ahmedabad, marking the country’s first time hosting the event since Delhi 2010. - What are Amul topicals?
Amul topicals are the brand’s signature illustrated advertisements that comment on current events, sports, politics, entertainment and other major news through witty visuals and wordplay.
