Apollo Tyres has launched a new film under its ‘Har Safar Mein Dum Hai’ campaign, focusing on the journeys of players from the Indian women’s cricket team. As the Lead Sponsor of the Indian National Cricket Teams, the company continues its campaign theme of highlighting the challenges and determination behind sporting success.
The film features Harmanpreet Kaur, Smriti Mandhana, Jemimah Rodrigues, Shafali Verma and Renuka Singh, tracing key moments from their early years before they became international cricketers. Through a series of personal stories, it explores the obstacles they faced and the efforts that shaped their careers.
Among the stories highlighted are Shafali Verma cutting her hair short to gain access to boys’ cricket academies, Harmanpreet Kaur challenging social norms to pursue cricket, Smriti Mandhana drawing inspiration from her brother, Jemimah Rodrigues training alongside boys, and Renuka Singh undertaking long journeys for practice sessions. The film is accompanied by an original soundtrack that underscores the themes of perseverance and ambition.
Speaking about the campaign, Neeraj Kanwar, Vice Chairman and MD, Apollo Tyres, said, “‘Har Safar Mein Dum Hai’ has always been about celebrating the journey alongside the destination. As we carry this philosophy forward, with immense pride we share the untold stories of our Women in Blue.”
He further added, “Their journeys, filled with courage and conviction, are a source of inspiration for the entire country. This campaign is a tribute to their unwavering spirit and our commitment to championing the values of perseverance and excellence, reflecting the same passion and respect we hold for all of Indian cricket.”
Simran Kanwar said, “Our vision was to create a film that felt distinct and deeply personal to the experiences of Harmanpreet, Smriti, Jemima, Shafali and Renuka. While it stems from the same ‘Har Safar Mein Dum Hai’ ethos, the storytelling is uniquely tailored to reflect their individual struggles and triumphs.”
“Through intimate storytelling and an emotionally driven soundtrack, we wanted audiences to connect with the heart behind women’s cricket in India, powerfully reminding millions of young women across the nation that their journeys matter.”
Commenting on the campaign approach, Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said: “This is not about replicating a formula; this campaign is a heartfelt extension of our core belief. The cultural momentum behind women’s cricket is undeniable, and we wanted to honour that by ensuring our storytelling was authentic and deeply connected to their unique experiences. With this chapter of ‘Har Safar Mein Dum Hai’, we are engaging audiences with stories of resilience that resonate universally, reinforcing that every journey to the top deserves to be celebrated with equal passion.”
