Apple has agreed to a proposed $250 million settlement in a class action lawsuit related to the marketing of AI powered Siri features under its Apple Intelligence platform. The case alleged that Apple promoted certain advanced Siri capabilities for newer iPhone models before the features were fully available to users.
As per the reports, the lawsuit, filed in the U.S. District Court for the Northern District of California under the case name Landsheft v. Apple Inc., focused on Apple’s advertising of ‘Enhanced Siri’ capabilities tied to the iPhone 16 lineup and select iPhone 15 Pro models. Plaintiffs claimed consumers were led to believe that upgraded AI features would be available at launch, despite delays in rollout.
Under the proposed settlement, eligible customers in the United States who purchased covered devices between June 10, 2024 and March 29, 2025 may receive compensation. Court filings indicate payments could range from approximately $25 to as much as $95 per eligible device, depending on the number of valid claims, legal fees and administrative costs.
Apple introduced Apple Intelligence in 2024 as part of its broader AI push across iPhones, iPads and Macs. The covered devices reportedly include the iPhone 16 series along with iPhone 15 Pro and iPhone 15 Pro Max models. Court documents estimate that nearly 37 million devices may fall under the settlement class.
Apple has denied wrongdoing and stated that the settlement is intended to resolve claims linked to the timing and availability of certain Siri AI features. According to reports, the company said it remains focused on expanding Apple Intelligence capabilities across its ecosystem and has already rolled out features such as Visual Intelligence and Live Translation tools.
The case highlights growing scrutiny around how technology companies market generative AI products and capabilities amid increasing competition across the AI industry. Companies including Apple, Google, Microsoft and OpenAI have accelerated consumer AI rollouts over the past two years, while also facing pressure around product reliability, feature timelines and marketing claims.
